Creating attractive ads, working on texts and images, setting a budget and launching ads is only half the battle. It is important What to do if there are no calls from the advertisement to make sure that campaigns bring applications and sales. But if there are no calls from ads, this does not mean that you should immiately turn them off. In this article, we will consider obvious and non-obvious reasons for possible failures.
Check your phone
It sounds pretty trivial, but this problem is especially relevant for small businesses when you receive calls on a mobile number. What can be done:
Make a test call using another device to make sure your phone is working.
Check your signal strength. Make sure you have a stable and consistent connection. Especially if your office is locat in a basement or cellar.
Check for call blocking. Make sure you haven’t accidentally block incoming calls or turn on Do Not Disturb mode.
Check if the number in the ad is correct
This may seem obvious, but one of the most common reasons for no calls is incorrect contact information in advertising. If clients are calling not from your website, but, for example, from paid classifi ads (message boards) or partner listings, then it is quite possible that errors were made when typing the text. A typo in the description is an annoying but not critical problem, but an incorrect digit in the number is a guarantee that you will not receive a call.
Therefore, when creating new ads and updating old ones, pay special attention to the phone number: it is better to copy it rather than enter it manually, and then be sure to check it.
Make sure there are no calls from ads
If you have launch an ad, but there seem to be no more calls, then first you ne to understand how many and from what sources you receive calls. It is advisable to collect such analytics before launching an advertising campaign, so that there is an opportunity to evaluate the effectiveness in dynamics.
Call tracking is a tool that allows you to link a specific call to a company to a source, be it contextual advertising, online maps, your business card or organic traffic on a website. The mechanics consist of assigning unique phone numbers to various marketing channels (static call tracking) or website visitors (dynamic call tracking) to track which sources and even keywords are driving the calls.
Turkey phone number data is important for various functions including communication, marketing and customer support. It is regulated by Turkey and personal data protection is protected. Data is used in multiple sectors, from e-commerce to turkey phone number data banking, ensuring compliance and protecting users from spam and fraud.
In Calltracking.ru reports you can see the source of the call down to the keyword, the page of the request, the conversation recording, the history of requests from the user, etc.
Ask your clients how they heard about you
Not all clients call immiately after seeing an ad. Especially if the specifics of your business require some time to make a decision. We recommend periodically buy betting database lead asking clients how they found out about you. Lifehack: if your calls are record, then using transcription (automatic translation of the conversation into text) and autotagging (highlighting and highlighting keywords in the recording) will greatly simplify your analysis.
Keep an eye on where ads are being broadcast
It is quite possible that ads are display on irrelevant sites. When placing advertising posts with a partner, make sure that the target audience and its requests correspond to the level of the product you offer. For example, enterprise solutions are unlikely to be suitable in terms of functionality and budget for SME companies (small and mium businesses). If phone number it you buy advertising on a large portal directly, request detail information about traffic sources, user geography, and other parameters.
Connect tracking for different types of requests
This will help you understand how many requests you actually receive from advertising. Perhaps some of your customers prefer to write in the chat on the site, leave requests by email or fill out forms on the site instead of calling directly. Using systems such as form tracking , email tracking , chat tracking , etc. will tell you what types of requests come from which channels.
Optimize Landing Pages for Advertising
Constantly monitor the conversion of the pages you use as landing pages for advertising campaigns. A bold solution develop on your own or copi from competitors may not work. Make sure that the content of the pages matches the advertisements, and the phone number does not blend into the background and is clickable (especially important for users viewing your site from mobile devices). If a specific page has low rates, it is worth checking the behavior of visitors and the display of the site on their devices through the Yandex. Metrica webvisor. Pay attention to which pages are converting and which are not.
Use CRM
CRM allows you to optimize many processes and simplify customer service. If your telephony is integrat with CRM, you will be able to see all miss calls and set up automatic call-back tasks for managers. Moreover, with the help of CRM, you will see effective and less productive managers, their comments on incoming requests and the quality of their processing, and you will be able to make changes to the management of the sales department.
Tip #8: Check your ads for attractiveness
We come across a huge number of advertisements every day, so marketers try in every way to stand out from the competition. Sometimes this causes a backlash. If the advertisement contains a lot of empty words and common phrases, stock images without much semantic load, inappropriate combinations and provocations, then such decisions may not attract the attention of the target audience. Remember, your customers ne a product or service, not a beautiful advertisement. Therefore, the effectiveness of advertising is not the maximum of any calls, but the correspondence of your offer to the expectations of the target audience and, as a result, conversion into sales.
Have you appli all the tips, but there are no calls at all or very few? Then check your creatives using our checklist for checking the effectiveness of advertising in Yandex.Direct.
