How Amazon chooses featured products
The Amazon Choice algorithm uses three criteria to award this label to a product, which are:
-
A low return rate: A low return rate is indicative of the quality of the product, considering that users tend to return products when they have a defect.
-
Good reviews/ratings from customers on average: User ratings also speak highly of the price and quality of the product. Amazon awards this label to products that have an average of 4 or 5 stars.
-
Fast shipping: Fast shipping is Korea Phone Number Data all about the user experience. Users will prefer to receive their products within a few hours rather than several days. In addition, the algorithm gives preference to users who subscribe to Amazon Prime, since they are more likely to receive their order within a few hours. If your product receives the Prime label or is eligible to belong to the Prime program, it is more likely to receive the Amazon Choice label.
-
Good product presentation also speaks to the user experience and product quality. Packaging and delivery design speaks volumes about product quality and conveys confidence in buyers.
The benefits of Amazon Choice for your sales
Amazon Choice offers three main Azerbaijan Phone Number List and direct benefits for sellers:
1. Increase the visibility of your product
With the Amazon Choice label, our products stand out from the competition, which increases the likelihood that users will view the product and purchase it.
2. Increase sales
More views translate into more sales. Users interpret that if the product has the Amazon Choice label, then it is the best option.
3. You don’t have to invest in advertising
By highlighting our product, we will achieve a result similar to advertising : greater visibility and higher sales , without investing any money.
Of course, Amazon advertising gives our products more reach. And it’s not limited to search results. However, Amazon Choice is a good way to increase visibility without having to invest in advertising.
Amazon Choice vs. Amazon Best Sellers: What’s the Difference?
Amazon Choice and Best Sellers are two labels that Amazon gives to its products. They have some differences between them that you should consider:
1. Amazon Choice
Amazon Choice is the label that Amazon gives to products that meet certain quality requirements, and serves as a recommendation to the user. They are limited to search results.
2. Best Sellers
As the name suggests, Amazon awards this label to Best Sellers, the most sold products within a specific category or subcategory. It is also limited to search results within a category or subcategory.
