In today’s world, technology plays a crucial role in the success of any business. It doesn’t matter what kind of company you have – a small beauty salon or a large factory. Proper digitalization of business and the use of current technologies will significantly increase the chances of success.
Digitization, digitalization or digitalization of business is the process of using digital technologies to optimize various aspects of a company’s operations, replacing manual processes with digital solutions. The goal is to make the company’s operations more efficient, cost-effective and convenient for customers.
What needs to be digitized
Lead and deal tracking
This is the most important point, as it helps to identify the products and services that are in the greatest demand, as well as the marketing tools and channels that lead to sales. Use CRM systems to store data on requests and transactions, and end-to-end analytics systems to identify those advertising sources that bring in targeted requests and transactions. This way, you will understand the effectiveness of each source and will be able to adjust your advertising campaigns accordingly.
You can use separate full-featured CRM services, or take advantage of hybrid solutions. For example, if the volume of clients is small and there are not many stages of transactions, you can view all the information on leads and transactions in the personal account of the same Calltracking.ru, set statuses (lead/transaction, product of interest) through tags, enter data on income, and also track the advertising source and its effectiveness.
Historical sales data helps to forecast demand and determine seasonality in sales to avoid overstocking or product shortages. Accounting also allows for the proper allocation of resources and financial planning.
Forecasting and fixing KPIs
Start by identifying the KPIs that are most relevant to your business. These may include financial metrics (revenue, profit margin), customer characteristics (retention rate), marketing metrics (website visitors, number of leads from different channels).
Use solutions for collecting and aggregating data related to the KPIs you have chosen. You can use Yandex.Metrica, Google Analytics, a Power BI dashboard, or even just Excel. The main thing is the ability to track the dynamics of key indicators in order to notice deviations from the plan in time and quickly take some measures.
Keeping all your work materials in one place
All employees should have access to all documents and files necessary for work. It is better if this is a knowledge base or a shared disk in the cloud. This will speed up the work and will allow you not to experience a lack of information. For example, if a new marketer or sales manager comes to the company, it is much more convenient if all the files for familiarization with the product and business processes in the company are always at hand, so that you do not have to waste time searching for where the current sales kits are or what major clients and cases the company has.
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It is extremely important to ensure reliable protection from unauthorized access. You can consider cloud storage from Google or Yandex, create a knowledge base in Notion or Bitrix24, or use other popular services for this.
Accounting of goods and services
Using inventory management software simplifies inventory management, provides valuable information about demand and business status. Also record all financial transactions related to goods: sales, purchases, expenses, returns.
If you have a warehouse and active sales, track the buy doctor database lead amount of stock and update the data online – this way you will always know which items are currently in stock and at what price, which ones need to be purchased, and for which ones you need to make additional marketing efforts to speed up their implementation. For this, you can use solutions such as MyWarehouse, SuperWarehouse and others.
Task Management
Use a task manager to track the progress and efficiency of employees, and to be in the same information field with them. Even at the initial stage of the company’s development, you should not neglect this. Popular solutions that can help with this are Trello, Asana, Todoist, Kintone and others.
For example, managing the workload of specialists phone number it using such tools is especially relevant for the service sector – making an appointment for a manicure, distributing the workload among household service professionals, etc.
Marketing communications
Implement the use of marketing automation and customer interaction platforms. Ready-made solutions for email marketing, SMS mailings, and customer training in the case of technically complex products will save your team a significant amount of time.
Segment your audience based on demographics, behavior, and preferences. This will allow you to send personalized messages to different groups of customers, promptly remind them about appointments, automate upselling, and track how many customers are at a particular stage of the marketing funnel. You can start with Unisender, Sendsay, and other similar services.
Processing and invoicing
Use online banking to manage transactions, control balances and transfer funds. Implement digital expense tracking tools to effectively control and classify them.
For example, Tinkoff has an ecosystem of services for small businesses: in one window mode, you can create a website, use the built-in CRM, and see payments for orders from customers there.
In conclusion
Previously, digitalization of business involved mainly creating a website and keeping track of clients in Excel. Many aspiring entrepreneurs limit themselves to this set even now. This is not bad, but not good either. The emphasis is increasingly shifting towards analytics and the need to lay a good foundation for rapid scaling at the very beginning of business development. There are now a large number of paid and free solutions on the market that help digitalize all important processes in a company, and this opportunity should not be neglected.
