7 Easy & Actionable B2B Email Personalization Tactics

very company doing outbound prospecting likely gets a name of the account they’re targeting.

Instead of dropping the same company name with a repetitive format, you can customize the name throughout the email to appear more genuine.

For example, a company with a name of Mark’s Real Estate Agent Services could have awith MREAS, Mark’s RE Agent Services, or Mark’s.

2 – Phone Number Personalization

Phone numbers aren’t just useful for calling prospects.

You can include their phone number or a company number within your email to show buyers.

This personalization can even be used to verify numbers.

For example, you might include a sentence at the end of your email that shares the phone number you have on file and asks if that’s the best way to get in touch.

3 – Geographic & Timezone Personalization

Personalizing cold messaging to a buyer’s local area & current events can generate great results, though you to achieve success.

You can share observations about their Spain Phone Number Data location or include their timezone in the message to show the buyer you see them as a human, not a commission.

For example, you could drop the nickname of their city, mention a recent visit to their state, or include their timezone in an offer to setup a call.

Phone Number Data

4 – Employee Title Personalization

The role or title of your buyer can be customized.

Instead of using the same generic employee title you receive through a lead list, you can create different variations of their role.

For example, a Vice President of Bahamas Phone Number List Research & Development could be positioned as a VP of Research & Development, Vice President of R&D, or even R&D Leader.

5 – Industry Personalization

Industry is an important component of targeting. Leads because buyers want solutions that have experience or can tailor solutions to their specific situation.

Whether it be industry personalization from. Lead list, linkedin profile, or your own research, this information can make your. Emails more relevant and position your brand as a good fit.

For example, you could highlighting a pain point, presenting a value proposition, or sharing social proof to increase relevance.

6 – Recipient Name Personalization

How you address your buyer is essential because specifically to them and their identity.

Unfortunately, many companies fail to use the correct name at all. Variations in how you present their first or last name can show buyers that you clearly know who they are.

For example, you could include a known nickname they use,

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