Every marketer’s task manager is bound to have a few tasks. That are repeat day after day: creating content, tracking key metrics. Managing bids, interacting with clients on various platforms, etc. These routine tasks. Can take up a significant amount of time and energy.
Marketing automation is not just a trend in modern business. But also an essential ne in dynamic market conditions. From using artificial intelligence to write texts. To automatically personalizing content for each consumer. Automation capabilities are finding their application in many areas of marketing. Below, we will consider 11 tasks that small and mium business marketers most often face and for which ready-made solutions already exist.
KPI Tracking
It is better to monitor annual and monthly KPIs throughout the reporting period in order to notice deviations in time and respond to them. If you track the dynamics of visitors to the site, requests from different sources, advertising costs or the number of orders, then collecting such data for analysis can be simplifi using dashboards. For example, display key indicators in the Yandex.Metrica summary, consolidate data in Power BI or view the dynamics in end-to-end analytics services.The advantages of such systems are that all indicators are collect in one place, and monitoring and updating of data is carri out almost in real time.An example of a dashboard with key indicators in the end-to-end analytics service Calltracking.ru
Collection of analytical data
If you ne to view dozens of indicators across different channels and tools, then save yourself time on entering each service and analyzing the indicators by ordering automatic reports sent to a messenger or email. For example, Yandex.Metrica can send a summary of website traffic directly to Telegram, email newsletter services will send you information about the effectiveness of sent letters, and CRM systems can notify you of the number of requests and transactions for a certain period of time. Set up the frequency, select mandatory indicators and a convenient channel for receiving reports.
Answers to customer questions
A task that can be relat to both the sales and marketing departments. There are often situations, especially in the SME segment (Small and mium-siz enterprises), when interaction with the client mainly lies with the marketer. Frequently ask questions about products, ordering, delivery and after-sales service can be us as a basis for a chatbot on the website or in a messenger. Using automatic responses will save you time on communication, writing answers and solving typical questions.
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Purchase support and upselling
It is important to accompany the client and take care of him/her throughout the entire process from placing an order to a repeat purchase. Did he/she put the product in the cart but not order it? Did the visitor only sign up for a massage, although you buy bc data vietnam lead currently have a good promotion for a SPA procure? To save time on interacting with the buyer, set up automatic emails for typical triggers: for example, a notification about an abandon cart, information about order acceptance and successful payment, a reminder about an upcoming appointment with a specialist, upselling relat products and services, etc.
Collecting feback from customers
Periodic pulse surveys to assess customer satisfaction, collecting feback on the use of products or the work of your employees is another routine task that can be simplifi. Set up automatic sending of an email or a message in a messenger asking for feback 2-3 days after the purchase, collect data through Google Forms or Yandex Forms and view the survey results in the form of charts.An example of a mailing list from Leroy Merlin to collect reviews after a purchase
Updating the mailing list database
A task that includes not only replenishing the database, but also updating it. To begin with, place subscription forms for the mailing list on the phone number it website or in other places and set up automatic transfer of addresses from these forms to mailing services, so as not to periodically manually unload contacts and add them to the lists for sending. Then use update tools: do not hide the unsubscribe link, so as not to cause negativity among users, and use automatic rules to delete those clients who do not read your letters for a long time. Such methods will simplify the management of the subscriber base and help ensure the relevance of the data.
Social mia posts
You can make your life easier by using automatic publication services – this is useful when you work on several projects and on several platforms. With autoposting, the number of errors is significantly ruc, when you can mix up the dates of posts, not post the material on time or forget to publish it on one of the platforms.
Writing texts from scratch
The functionality of modern planners includes not only delay posting, but also analytics collection, automatic addition of UTM tags, built-in itors, duplication of content from the site and import of RSS fes. This is relevant for those marketers who ne to constantly create a large number of content units – blog articles, social mia posts, texts for email newsletters, etc. or rewriting to increase the uniqueness of ready-made materials are the tasks that can be assign to an AI assistant. Automate the creation of texts or bases for them, because it is much easier to correct and refine existing material than to write from scratch. For example, SMMplanner has a tool built into your personal account for generating posts or creating entire content plans.AI Assistant for writing posts and content plans in the SMMplanner service
